Women-led, gaming-native, chronically online
Marketing for gaming brands that give a damn.
We help gaming studios, esports and tech brands build community, earn attention, and ship campaigns that people care about.
- 350M+
- Impressions earned
- 50+
- Brands shipped
- 10+ yrs
- In gaming
What we do
Marketing isn't just content. It's how your brand earns attention.
Six things we do, joined up so they compound. Pick the bit you need, or hand us the lot.
Strategy & Positioning
Clear positioning, audience definition, and a roadmap that connects social, content, community and PR. We start with what actually moves the needle.
Social & Content
Scroll-stopping social, short-form video, and editorial that sounds like a real human. We run channels end to end, or plug into yours.
Community Building
Discord, Reddit, Twitch and the messy in-between. We design programmes that turn passive followers into superfans who actually show up.
Campaigns & Launches
Full launch campaigns for games, products and tournaments. Creator partnerships, paid amplification, and earned media that sticks.
Growth & Performance
Wishlists, installs, sign-ups, retention. We obsess over the numbers as much as the vibes, and report on what matters in plain English.
Creative Production
Founder-led video, podcasts, motion graphics and shoots. Built for short-form first, repurposed everywhere else.
50+ brands said "bet."
Trusted by some of the best in gaming, esports & tech
Award-winning, chronically online, and proud of the receipts.
- Belong Arenas
- Gfinity
- Ubisoft
- DreamHack
- Activision
- ESL
- G2 Esports
- GAME Digital
- Beastcoast
- Rivalry
- FreshCut
- WIN.gg
- Juked.gg
- Beyond The Summit
- The Story Mob
- Dexerto
- BisectHosting
- Super Girl Pro
- Riot Gaming
- MarinesMarines
- House of Campers
The numbers don't lie
The receipts.
What happens when gaming brands stop winging it and start working with people who get the culture.
350M+
Impressions earned
Real reach across social, press and creator coverage. No paid filler in this number.
37M+
Engagements
Comments, shares, saves, replies. Humans interacting, not bots padding stats.
450+
Campaigns shipped
Launches, tournaments, brand pushes, founder content, plus the weird stuff in between.
From the blog
Notes on marketing games & building communities.
Tactics, deep dives and unfiltered opinions on what's actually working in gaming marketing right now.
LaunchesSocial Media Strategies That Drove the Biggest Game Launches of 2025-2026
Three of the biggest gaming moments of the last twelve months ran completely different social playbooks, and all three worked. Here is what we learned from each.
4 min read
StrategyWhy Gaming Brands Need a Social Media Strategy in 2026
If your social plan is a content calendar and a vibe, you do not have a strategy. Here is what an actual one looks like for gaming brands in 2026.
4 min read
CommunityCommunity Building 101: From Zero to Superfans
Most gaming communities die not from neglect but from being designed by people who have never been in one. Here is how to set one up that lasts.
4 min read
Meet the team
Women-led. Award-winning. Gaming-native.
Kimberley Fogg
Founder & Managing Director
Kim has been at the forefront of gaming and esports marketing for over a decade, working with brands like G2 Esports, ESL, Ubisoft and DreamHack. As founder of a women-led creative agency, she's passionate about driving diversity in gaming and building communities that actually mean something. Oh, and she's been on the telly too.
- Featured on Channel 4
- Women in Games Award
- Esports Team of the Year
- 10+ years in gaming
Let's make some noise
Got a launch, a campaign, or a community you want to grow?
Drop us a sentence or two about what you're building. We'll come back within 24 hours with whether we're the right fit.