Women-led, gaming-native, chronically online
Marketing for gaming brands that give a damn.
We help gaming studios, esports and tech brands build communities that show up, and ship campaigns that hold up past launch week.
- 350M+
- Impressions earned
- 50+
- Brands shipped
- 10+ yrs
- In gaming
What we do
Marketing isn't just content. It's how your brand becomes one people actually root for.
Six pieces, all joined up. Pick the bit you need, or hand us the lot.
Strategy & Positioning
We work out who you're for, what you stand for, and how social, content, community and PR fit around that. The unglamorous bit, and the bit everything else hangs off.
Social & Content
Day-to-day social, short-form video, and writing that sounds like a real person. We can take your channels off your plate, or sit alongside your team. Whichever you need.
Community Building
Discord, Reddit, Twitch and the messy in-between. We build communities where people stay because they like the other people in them, not just the brand.
Campaigns & Launches
Launches for games, products and tournaments. We build the run-up, run the moment, and stick around for the long tail when most agencies have already left.
Growth & Performance
Wishlists, installs, sign-ups, retention. The numbers that actually pay back. We obsess over them as much as the vibes, and report in plain English.
Creative Production
Founder-led video, podcasts, motion graphics and shoots. Made for short-form first, then cut for everywhere else.
50+ brands said "bet."
Some of the brands we've shipped for.
Award-winning, chronically online, and proud of the receipts.
- Belong Arenas
- Gfinity
- Ubisoft
- DreamHack
- Activision
- ESL
- G2 Esports
- GAME Digital
- Beastcoast
- Rivalry
- FreshCut
- WIN.gg
- Juked.gg
- Beyond The Summit
- The Story Mob
- Dexerto
- BisectHosting
- Super Girl Pro
- Riot Gaming
- MarinesMarines
- House of Campers
The numbers don't lie
The receipts.
What happens when gaming brands stop winging it and start working with people who get the culture.
350M+
Impressions earned
Real reach across social, press and creator coverage. No paid filler in this number.
37M+
Engagements
Comments, shares, saves, replies. Humans interacting, not bots padding stats.
450+
Campaigns shipped
Launches, tournaments, brand pushes, founder content, plus the weird stuff in between.
From the blog
Notes on marketing games & building communities.
What we've actually learned from doing the work, written without a content brief in sight.
LaunchesSocial Media Strategies That Drove the Biggest Game Launches of 2025-2026
Three of the biggest gaming moments of the last twelve months ran completely different social playbooks, and all three worked. Here is what we learned from each.
4 min read
StrategyWhy Gaming Brands Need a Social Media Strategy in 2026
If your social plan is a content calendar and a vibe, you do not have a strategy. Here is what an actual one looks like for gaming brands in 2026.
4 min read
CommunityCommunity Building 101: From Zero to Superfans
Most gaming communities die not from neglect but from being designed by people who have never been in one. Here is how to set one up that lasts.
4 min read
Meet the team
Women-led. Award-winning. Gaming-native.
Kimberley Fogg
Founder & Managing Director
Kim got her start in esports running her first community: an all-women gaming team called Riot Gaming, at the time the first and leading one in the world. The community-building, writing and marketing she fell in love with running it became the work she's spent more than a decade doing since: launching GAME's Call of Duty WW2 campaign, driving DreamHack's League of Legends esports programme, and helping tech-gaming startups go from zero to millions of impressions and thriving communities of their own.
She started Digital Hour to do that work properly: helping gaming brands come to life or evolve into something truly meaningful, run by people who actually grew up gaming, women-led so the next generation has someone to point at.
- Featured on Channel 4
- Women in Games Award
- Esports Team of the Year
- 10+ years in gaming
Let's make some noise
Got a launch, a campaign, or a community you want to grow?
Drop us a sentence or two about what you're building. We'll come back within 24 hours with whether we're the right fit.